Sony

A high-performance all-arounder, the Sony FE 28-70mm f/2 GM is a faster standard zoom compared to conventional f/2.8 options. This lens is Sony’s first GM zoom with a constant f/2 maximum aperture and spans a useful wide-angle to portrait-length range—it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs

The APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE, or up to 8 fps with a silent shutter, and permits 14-bit raw file output for a wide tonal and color scale.

Fast and compact, the Sony FE 35mm f/1.8 mixes a versatile wide-angle focal length with a bright design and a sleek form factor. As a wide-angle, this lens excels in a variety of situations, from street shooting to landscapes to travel, and the f/1.8 maximum aperture suits working in available lighting and benefits controlling depth of field.

Offering the latest in lens technology, the Sony FE 50mm f/1.4 GM Lens is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime.

A refined take on the fast standard zoom, the Sony FE 24-70mm f/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G Master zoom to date.

Sony’s FE 70-200mm f/2.8 GM OSS II takes the classic fast zoom and elevates performance to a whole new level. This lens builds upon the best parts of the original and makes them even better while simultaneously reducing weight by 29%—making this lens the lightest in its class. Sony has also given this lens a brand-new AF system that promises up to four times the speed and has made plenty of optical optimizations that will appeal to video shooters, including improvements to focus breathing and focus shift. Whether you shoot portraits, sports, landscapes, or video, the 70-200mm f/2.8 will get the job done.

Combining G Master performance with the lightest and smallest form factor in its class, Sony rounds out its trinity of f/2.8 G Master zoom lenses with its latest wide-angle offering for video and stills shooters, the FE 16-35mm f/2.8 GM II Lens, which boasts a variety of optical, focusing, and handling upgrades.

With a compact design for solo shooters, for travel applications, and to serve as an ideal B cam, the Sony FX3 borrows from both the Cinema Line and Alpha series of cameras to create an optimized portable cinema camera. The FX3 features all the imaging attributes you’d expect from this class but sports a new lightweight, handheld form with a streamlined profile and a “cage-free” design offering the ability to secure various accessories directly to the camera body.

Combining resolution and precision, the Sony a7R V is the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilization, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.

Presenting an ultra-wide field of view, the Sony FE 20mm f/1.8 G is a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. It’s an ideal companion for a range of subjects, from architecture and interiors to landscape to vlogging, and the sleek size makes it a go-to wide-angle option for everyday and travel shooting.