Lumix

Designed for full-frame L-mount mirrorless cameras, the Panasonic Lumix S 35mm f/1.8 Lens is a sleek and versatile wide-angle prime that features a similar angle of view to what you see with your naked eye. With a minimum focusing distance of just 9.5″, it is well-suited for natural-looking close-up shots. Its 35mm focal length is ideal for snapshots, street scenes, landscapes, and all-purpose shooting, and the lens provides a modestly bright f/1.8 maximum aperture for shallow depth of field control and beautiful bokeh.

Developed to be the workhorse for events, portraiture, and other mid-length subjects, the Panasonic Lumix S PRO 70-200mm f/2.8 O.I.S. is an L-mount telephoto zoom characterized by a bright f/2.8 constant maximum aperture and sophisticated optical and focusing performance. The optics layout incorporates several aspherical and low dispersion elements in order to minimize chromatic and spherical aberrations throughout the zoom range for higher clarity, sharpness, and accurate rendering. Complementing the optics is a unique double focus system, which utilizes both a linear motor and a stepping motor, to provide especially fast and precise focusing performance. A focus clutch also enables especially quick switching between AF and MF settings for fine-tuned control. Additionally, an Optical Image Stabilizer reduces the effects of camera shake for sharper handheld shooting and the lens sports a weather-sealed design for use in harsh conditions.

Designed for pro content creators needing strong stills, sophisticated video options, and livestreaming functionality, the second-generation Panasonic Lumix S5 IIX Mirrorless Camera is equipped with a host of new features to bring your vision to life. Benefitting from a new sensor design and an updated processing engine with L2 technology, the S5 IIX is the first Lumix camera to offer Phase Hybrid AF for fast and precise autofocusing performance. Making full use of the 24.2MP sensor and enhanced processor, this camera records 6K video for up to 30 minutes, while unlimited 4K video capture is available as well. Optimized for video, the S5 IIX is also equipped with

Panasonic Lumix S 50mm f/1.8 is a sleek and compact standard-length prime. Its 50mm focal length is ideally suited for portraiture, landscapes, and all-purpose shooting and provides a modestly bright f/1.8 maximum aperture for shallow depth of field control.

Panasonic Lumix S 85mm f/1.8 is a compact short-telephoto prime designed for full-frame L-mount mirrorless cameras. The 85mm focal length is ideally suited for portraiture and more selective shooting and pairs with a modestly bright f/1.8 maximum aperture that offers depth of field control while also promoting a sleek form factor.