A Goldilocks camera that’s not afraid to punch above its weight class, the Sony a7 V is a hybrid mirrorless camera with strong photo performance, strong video recording capabilities, and a healthy dose of the latest AI-based subject recognition and autofocus tech from its flagship siblings. Built for content creators, this is a workhorse camera more than capable of handling everything from high-speed action photography to daily vlogs to full multimedia coverage of events.

A Goldilocks camera that’s not afraid to punch above its weight class, the Sony a7 V is a hybrid mirrorless camera with strong photo performance, strong video recording capabilities, and a healthy dose of the latest AI-based subject recognition and autofocus tech from its flagship siblings. Built for content creators, this is a workhorse camera more than capable of handling everything from high-speed action photography to daily vlogs to full multimedia coverage of events.

Featuring a newly developed 7K full-frame CMOS sensor, the Canon EOS C50 Cinema Camera is a compact powerhouse for your video and photo needs. The EOS C50 is capable of recording 3:2 Open Gate video at 4K120 and raw video up to 7K60, as well as 32MP stills in photo mode. Simply select between dedicated photo and video modes for an intuitive hybrid shooting experience. Additional advanced features of the C50 include Dual-Pixel CMOS AF II, simultaneous 2K crop recording, built-in Frame.io Camera-to-Cloud integration, and XC protocol support for remote control. An included detachable top handle equips you with two 3-pin XLR inputs as well as onboard controls for easy-to-reach adjustments.

Built to be the high-performance all-arounder for creatives who work in both photo and video, the Canon EOS R6 Mark III deftly combines an array of hybrid capabilities, upgraded imaging, and revised handling and design to suit shooters working in a wide variety of scenarios. A new 32.5MP sensor pairs with DIGIC X processing to offer 7K video recording, up to 40-fps photo shooting, improved Dual Pixel CMOS AF II with Register People Priority, more robust 8.5-stop image stabilization, and the R6 Mark III now also accepts both CFexpress Type B and SD memory cards for flexible file storage.

A compact synthesis of Sony’s Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based recognition technology, the a6700 Mirrorless Camera puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less than its predecessor, resulting in a mobile workhorse capable of an unstrained 11 fps continuous stills capture or stress-free UHD 4K video oversampled from a 6K resolution, making it a formidable multi-tool for the multi-hyphenate creative.